Qandeel Baloch, the social media who has been dubbed the "Pakistani Kim Kardashian" was murdered on Friday night by her brother in her family home in Multan, Punjab Province, while she slept.
The police chief in Multan told media the murder was motivated by the "kind of pictures she had been posting online."
Her brother has since been arrested and charged with carrying out an "honor" killing. He confessed to murdering his sister in order to restore "honor" to the family.
Qandeel Baloch had 750,000 followers on Facebook, where she posted videos of herself pouting, discussing crushes and talking about fashion.
She first rose to national fame in 2014 after one of her videos went viral. She made headlines again after offering to perform a live video strip tease for the Pakistani cricket team should they defeat India in the ICC T20 World Cup 2016 tournament, promising to dedicate her dance to team captain Shahid Afridi.
Before her murder, Baloch had received death threats and reportedly feared for her life.
After the killing many Pakistanis took to social media to defend her murder, calling her a disgrace to Pakistan who deserved to die.
"I really feel that no woman is safe in this country, until we start making examples of people, until we start sending men who kill women to jail, unless we literally say there will be no more killing and those who dare will spend the rest of their lives behind bars," activist Sharmeen Obaid-Chinoy, maker of the Oscar-winning movie “A Girl in the River: The Price of Forgiveness” about a failed honor killing, told Sky News.
"Activists have screamed themselves hoarse. When will it stop?"
On July 4 Qandeel Baloch herself wrote the following post on Facebook: "At least international media can see what i am up to. How i am trying to change the typical orthodox mindset of people who don't wanna come out of their shells of false beliefs and old practices."